It’s time to start measuring what matters.
Organizations that succeed in today's reshaped world are those that are purpose-inspired, values-based, and led with moral authority. Getting there requires a new set of metrics.
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To outperform is to outbehave.

The HOW Report is based on comprehensive data collected from 16,000 employees in 17 countries. We found that Self-Governing Organizations, whose employees are inspired by a desire for significance and encouraged to act as leaders regardless of role, produce better business outcomes by all meaningful measures.

  • Archetype
  • Self-Governance
  • Informed Acquiescence
  • Blind Obedience

Increase in Market Share

Percentage of organizations manifesting positive outcomes, by archetype.

Increase in Business Results

Percentage of organizations manifesting positive outcomes, by archetype.

Customer Satisfaction

Percentage of organizations manifesting positive outcomes, by archetype.

Major Findings Below

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  • Self-governing organizations are increasing in number.
    Our Approach
  • Self-governing organizations outperform
    across a spectrum of key outcomes.
    Our Approach
  • Managers who emphasize shaping character and fostering freedom are more effective leaders.

    In a world that is globally interdependent and interconnected, character, creativity, compassion and trust are the true drivers of outstanding results.

    And we can prove it.

    Our Approach
  • A deep divide exists between working in the C-Suite and elsewhere in the organization.
    Our Approach
  • The key enabler of innovation is trust.
    Our Approach
  • Inspiration has a differential impact on business performance beyond employee engagement.
    Our Approach
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“We can’t solve problems by using the same kind of thinking we used when we created them.”

Albert Einstein